Analyzing circular business models using the Circular PP Framework

Elżbieta Szczygieł News

Students of Business Process and Supply Chain Management at the University of Applied Sciences for Management & Communication (FH-Wien) in Vienna have been working with the Circular PP’s Circular Economy Framework to analyze circular business models as part of a supply chain procurement module.

The model is used to accomplish different objectives, including:

  1. Understanding the complexity of circular procurement i.e. the increased scope, the necessity of the consortia, the added levels required, etc.
  2. Validating the robustness of consortia (given that a chain is only as strong as its weakest link!).
  3. Applying the new procurement paradigm i.e. more from gross to net, apply new valuation metrics, and insert continuous verification and validation.

Michael Boyle, Lecturer at the FH-Wien states that he finds the model to be extremely valuable, explaining “like all models, the value is to be found in the ways that such instruments can be applied”  and in this case, students are able to the sections of the Circular PP framework as a checklist to evaluate circular business models at all stages of a products life – from production, through use, to product and resource recovery.

Developer of the framework, Alberto Huerta Morales of project partner University of Aalborg stated: “It is great to see that the collaborative work and discussions taking place within the Circular PP project is producing useful tools that can be used externally by anyone who is trying to make sense of the complex relation between Public Procurement and Circular Economy. This shows that we are on the right track in producing valuable information that can be applied in different contexts”.

For more information on the Circular PP Framework,  contact Albert Huerta Morales at